CONTENT PLANNING
GIF content designed to celebrate key moments of the Kohl's shopping experience.
PROACTIVE ENGAGEMENT
Participation in cultural moments that entertain and generate buzz.
INFLUENCER PROGRAMMING
Qualified content creators that natively married product with lifestyle.
CONTENT PLANNING
Content moments that keep nostalgia alive.
SOCIAL STRATEGY
Brand and editorial planning that flexed across business lines.
SOCIAL STYLE-GUIDE
Evolution of a complex category leader to social-first via tone, look, and feel.