Hi, I'm Lei. Holding down Social Media Strategy for 8 years and counting, across a little bit of everything.

What I'm Good At

Strategy & Briefing

Content & Community Management

Social Listening & Reporting

Real-time Coverage & Interviews

Creator & Influencer Marketing

Governance Models & Processes

Team & Agency Management

Currently, I'm busy helping TikTok for Business make TikToks for advertisers. Visit the profile icons below for a glance.

Recent Work

Where I've Been

Contact info

Leidy Valdez



Content writing

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Content Strategy

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Graphic Design

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Creator & Influencer Marketing

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Work experience


2019-2021 Social Lead


2017-2019 Social Strategist


2016-2017 Social Editor


2016-2016 Community Manager

Software & Platforms

  • Adobe

  • Airtable

  • Canva

  • Dash Hudson

  • Figma

  • Hootsuite

  • Google Analytics

Humble Brags

Follower Engagement

  •  Boosted TikTok and Instagram link in bio CTR by 50% over 3 months for TikTok for Business. 

  • Increased outbound clicks in 3 months by 30% for Martha Stewart Pinterest.

  •  Drove 160k in follower growth within 6 months through organic and paid campaigns for TikTok for Business.

  • Total follower growth increase of 30% year over year, resulting in a community of 10M followers across 6 channels for SoundCloud.

Content Strategy and Creation

  • Conceptualized and produced video content, resulting in 34M views across TikTok for Business platforms.

  • Contributed to a +236% increase in engagement on TikTok by developing a distribution strategy for existing interview TikTok for Business content. 

  • Experiential TikTok for Business event coverage of Cannes and NYFW, resulting in 169K+ impressions.

  • Artist interviews and performance capture include high-profile artists 2 Chains, Dave East, Mura Masa, JoJo, Trippie Redd, & more. 

Leidy Valdez

Pronounced "Lady" or "Lay"

Brooklyn, NY | leimvaldez@gmail.com

© Lei Labs, 2023