What I'm Good At
Strategy & Briefing
Content & Community Management
Social Listening & Reporting
Real-time Coverage & Interviews
Creator & Influencer Marketing
Governance Models & Processes
Team & Agency Management
Recent Work
Where I've Been
Skills
Content writing | ⚫️ ⚫️ ⚫️ ⚫️ ⚫ |
Content Strategy | ⚫️ ⚫️ ⚫️ ⚫️ ⚫️ |
Graphic Design | ⚫️ ⚫️ ⚫️ ⚪️ ⚪️ |
Creator & Influencer Marketing | ⚫️ ⚫️ ⚫️ ⚫️ ⚫️ |
Work experience
SoundCloud | 2019-2021 Social Lead |
Huge | 2017-2019 Social Strategist |
BuzzFeed | 2016-2017 Social Editor |
Grey | 2016-2016 Community Manager |
Software & Platforms
Adobe
Airtable
Canva
Dash Hudson
Figma
Hootsuite
Google Analytics
Humble Brags
Follower Engagement
Boosted TikTok and Instagram link in bio CTR by 50% over 3 months for TikTok for Business.
Increased outbound clicks in 3 months by 30% for Martha Stewart Pinterest.
Drove 160k in follower growth within 6 months through organic and paid campaigns for TikTok for Business.
Total follower growth increase of 30% year over year, resulting in a community of 10M followers across 6 channels for SoundCloud.
Content Strategy and Creation
Conceptualized and produced video content, resulting in 34M views across TikTok for Business platforms.
Contributed to a +236% increase in engagement on TikTok by developing a distribution strategy for existing interview TikTok for Business content.
Experiential TikTok for Business event coverage of Cannes and NYFW, resulting in 169K+ impressions.
Artist interviews and performance capture include high-profile artists 2 Chains, Dave East, Mura Masa, JoJo, Trippie Redd, & more.