Martha Stewart

On, readers can find lifestyle content to inspire them to design the life they want.  Stories include recipes, DIY projects, gardening ideas, entertaining tips, beauty advice, and more. 

Martha Stewart's 1.8M following Pinterest is the brand's second-largest driver of sessions, behind Facebook. As the teams’ Pinterest Platform specialist, I established the most efficient distribution strategies for peak editorial moments of the year, including Wedding Season and the Fall &Winter Holidays.

This included finding a new use for archival Martha Stewart videos and repurposing top article stories to Pinterest's latest dynamic format, Idea Pin formats, all working closely alongside the editorial and video teams.


Dotdash Meredith & Pinterest's official vertical video content partnership includes Timeless: Martha Stewart features DIY projects to help Pinners upcycle vintage and passed-on items.

Leidy Valdez

Pronounced "Lady" or "Lay"

Brooklyn, NY |

© Lei Labs, 2023