Martha Stewart

On MarthaStewart.com, readers can find lifestyle content to inspire them to design the life they want.  Stories include recipes, DIY projects, gardening ideas, entertaining tips, beauty advice, and more. 

Martha Stewart's 1.8M following Pinterest is the brand's second-largest driver of sessions, behind Facebook. As the teams’ Pinterest Platform specialist, I established the most efficient distribution strategies for peak editorial moments of the year, including Wedding Season and the Fall &Winter Holidays.

This included finding a new use for archival Martha Stewart videos and repurposing top article stories to Pinterest's latest dynamic format, Idea Pin formats, all working closely alongside the editorial and video teams.