The Spruce

The Spruce is a Dotdash Meredith brand in their home sector, offering digital-first real-life tips and inspiration to help readers make their best home.

Outside their original content, The Spruce looked to incorporate reader and home experts in order to further cultivate a community on Instagram. 

Incorporating 1 curated post a day rooted in current design trends on social, brand-relevant styles, as well as featuring BIPOC designers helped build a relevant and diverse feed resulting in +36% increase in MoM impressions.

• Image sourcing and categorization of internal interior designer lists. 

• Curation of existing UGC tags and mentions. 

^{Instagram & Dash Hudson}